Unit 4:
1) Describe the characteristics of services
2)What is service scape?
3) Explain any one "P" of services marketing with an example
Unit 5:
1) Discuss the role of intermediaries in service delivery
2) what are the attributes of a good service design
3) what is service design?
Unit 6:
1) write a short note on challenges and problems of service quality in India
2)Define service quality and why is it important?
3) Describe the elements of service quality
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